Serpstat vs SEMrush – Which One is Better?

Serpstat vs SEMrush – Which One is Better?

In the fast-growing internet world, online business is booming, with people spending millions of dollars every day from various parts of the world. But simply opening a website and listing its products and services will not grow your business.

You will have to use digital marketing to promote your website to reach more people and generate traffic which can lead to sales. There are hundreds of digital marketing platforms that businesses can use to promote their websites, but not all of them are worth using.

Serpstat and SEMrush are two top players in digital marketing, so which one should you go for? Both of these platforms have their features, advantages, and disadvantages.

In this guide, we will discuss Serpstat vs SEMrush and its features, pros, and cons and decide which one is better. So, stay with us till the end.

An Overview of Serpstat

If you search for a complete platform that will help you grow your business to establish a successful business, Serpstat is an ideal choice for you.

It was founded in the year 2013. This digital marketing platform started its journey with keyword research and has grown to be one of the top SEO tools in the market right now.

Serpstat offers a wide range of excellent features that helps digital marketers to improve the traffic and visibility of the website.

The platform is improving significantly with each passing day and has more than 250,000 active users from all parts of the world.


Serpstat comes with several outstanding features that make the work easier for digital marketers and make the platform one of the top digital marketing tools in today's date. Here, we will discuss the features offered by the platform.

Keyword Research

The primary feature that Serpstat offers is keyword research for both SEO and PPC search campaigns.

The handy SEO keyword research tool can identify and help digital marketers and businesses improve the quality of the content available on the website and the future scope.

All you have to do is enter a keyword in the search engine of Serpstat, and the platform will return several related and secondary keywords to improve content quality. Not only that, but it also provides data such as keyword difficulty, search volume, and many more.

Keyword Ranking

Serpstat has a highly efficient keyword ranking feature that allows you to track the success and performance of the keywords.

You can check the ranking of the keywords you used and see the version of the content. You can also track the visibility and performance of the content and website and compare it to the competitors.

Organic Competitor Tracking

One of the top features of Serpstat is that it offers a keyword research function that allows digital marketers to track the competitors of your website.

With this feature, you can look at the organic keywords that you and the competitors share and the missing ones.

In addition to that, it also shows a relevant ranking and allows you to get an idea about several new and unique keywords that can further improve the quality of your content.

Reports and Analytics

When it comes to SEO and digital marketing tools, the report and analytics feature is essential to ensure that your content and campaigns are performing correctly and ranking well.

Serpstat offers excellent reports and analytics features that allows digital marketers and businesses to access the data of the content and campaigns of your website.

It enables you to understand the ranking and performance so that you can work and improve the quality of the available and future content.

Advantages of Using Serpstat

All-In-One Solution

One of the significant advantages of using Serpstat is that you have access to every digital marketing tool and use these features to increase the traffic and visibility of your website to improve business.

The parts are easy to find and can be accessed easily by both beginners and advanced digital marketers in the industry.

Outstanding Support

The support system of Serpstat is fantastic and provides outstanding service. The digital marketing tool has a customer service team that ensures a highly responsive and remarkable service.

The support system is available 24/7 and via quite a few methods, ensuring that the users and digital marketers get the right solution and answer their issues and queries about the platform.

Extensive Keywords Research

Every digital marketing tool requires a great keyword research feature, and Serpstat indeed has one.

A huge benefit of using this platform is that you can find the most valuable and new keywords that will give your content and campaigns a boost.

Not only that, but you can also find rare and unique keywords that have not been used much by the competitors.

Disadvantages of Using Serpstat

No Free Trial

One of the most significant disadvantages of using Serpstat is that businesses and digital marketers do not have access to a free trial.

To access the features and services offered by the digital marketing tool, you will have to purchase their subscription plan.

It prevents users from getting the chance to make sure whether they are comfortable and can use the features properly or not.

Improper Backlink Identifier

Identifying backlinks is essential to improve the traffic and track the performance properly for the growth of the website and the business. However, a disadvantage of using Serpstat is that their backlink identifier is not flawless.

It can identify the majority of the backlinks but cannot correctly identify every one of them. There are quite a few small backlinks that the tool fails to recognize.

An Overview of SEMrush

SEMrush is one of the most popular digital marketing tools available today. It is excellent software that has been specifically designed to help businesses and digital marketers to optimize their websites easily to grow the business.

You will find all the necessary tools in the platform that will help you to improve the content and advertising campaigns. SEMrush has over 50 attractive tools and is used by over a million users from various parts of the world.

The majority of the leading brands and businesses use this tool to improve the quality of their content, and you will also find several features that will help you grow your business.


Keyword Research

SEMrush has a top-quality keyword research feature that allows digital marketers and businesses to research keywords easily and find those that will help you to improve the current and future content quality.

All you have to do is insert the root keyword in the search engine, and SEMrush will offer you a long list of keywords along with the search volume, trend, ranking, etc.

This feature will also help you identify unique keywords that will help you rank your content in a better position and give you an idea about the competing content.

Competitor Analysis

One of the top features of SEMrush is that you can compare your website, content, and campaigns with your competitors and look for ways of improving them.

You will also quickly discover your competitors and how their contents are better than yours in terms of keywords and other factors.

You can also improve the quality of your Google ad campaigns with the help of the competitor analysis feature offered by SEMrush.

Keyword Tracking

Keyword tracking is a fantastic feature offered by SEMrush, and it helps digital marketers to understand the gaps in the content and the ranking of the keywords.

You can use this feature to check the order of your content and see how it ranks against the content posted by your competitors.

Advantages of Using SEMrush

Free Trial

One of the significant advantages of SEMrush is that it offers a free trial to its customers. It helps digital marketers and businesses try out the platform's features and ensure that they are comfortable with the tools before purchasing the subscription plans.

It allows the users to make sure whether they want to continue or go for another platform. However, this also helps the platform attract more customers to try their features.

Amazing Support

The support system offered by SEMrush is remarkable and provides excellent customer service. This digital marketing tool has a fantastic customer service team and provides support over various platforms.

It helps businesses and digital marketers to get answers to their queries and solution to their issues and problems on the platform.

Disadvantages of Using SEMrush

Highly Expensive Pricing Plans

One of the most significant disadvantages of SEMrush is that the pricing plans are costly and cost a considerable amount of money.

While the features are outstanding and extremely helpful for website optimization and growth, not many businesses, especially the new or small ones, often cannot afford the price of subscription plans.

Hard To Find Features

There is no doubt that the features offered by the digital marketing platform are great, but the issue is that these features are pretty complicated to find and use.

Not only that, but this makes it very difficult for beginner digital marketers to understand the market and improve the quality of the content.

Comparison between Serpstat vs SEMrush

Let’s take a look –

Pricing Plans

There is a significant difference in the pricing plans of Serpstat and SEMrush. SEMrush offers a free trial version to the users of these two digital marketing platforms, while Serpstat does not.

If we talk about the pricing plans offered by the two platforms, SEMrush is quite expensive compared to Serpstat. So, Serpstat is relatively more affordable compared to the other platforms.

Social Media Tools

SEMrush offers quite a few tools for social media tracking and advertising campaigns and automated posting and scheduling tools. However, Serpstat does not have any social media marketing tools available on its platform.

It means that Serpstat cannot help users compare, evaluate, and work on social media content and campaigns.

SEO Writing

SEMrush offers SEO writing assistance features to their customers to help them to optimize and rank their content and campaigns well. On the other hand, Serpstat does not provide any SEO writing tool, so you will have to optimize the content manually.

Final Words

Hopefully, you are now clear about Serpstat vs SEMrush. Both Serpstat and SEMrush are two top players in digital marketing, with several excellent and efficient features. Choosing one from the two platforms can often be difficult as both offer an outstanding services.

However, if you ask for our preference, we would go with Serpstat. It is available at an affordable price for businesses of all sizes and offers enough features in the market to help you grow your website and business.

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