Comparison Review: ClickFunnels vs Kartra – Deciding the Superior SaaS Platform

In the ever-evolving world of online marketing, businesses are always on the lookout for the most efficient tools to grow their sales and expand their reach. Two leading all-in-one platforms have emerged as popular choices: ClickFunnels and Kartra. Each offers a dynamic range of features designed to help entrepreneurs manage their sales funnels and marketing efforts with ease, but choosing the right one depends on an individual’s unique business needs.

ClickFunnels, established as an early frontrunner in this space, provides seamless solutions for building and optimizing sales funnels. From landing pages and lead capture, to managing a shopping cart, up-sells, and down-sells, ClickFunnels has it all. On the other hand, Kartra, making its mark on the market more recently, also offers a comprehensive suite of features, with a focus on marketing-oriented solutions that cater to a broader range of business requirements.

In this comparison review between ClickFunnels and Kartra, we will delve into the features, pricing, and usability of these two powerhouse platforms, helping you make an informed decision on which platform best suits your business success. Stay tuned as we pit them against each other in an ultimate SaaS battle, providing you with a clear and unbiased evaluation to empower your choice.

Round 1: Best UX

Round 1

When it comes to user experience, ClickFunnels and Kartra both offer powerful tools to create compelling online marketing funnels. However, their respective interfaces, design capabilities, and ease of use differ in significant ways.

In terms of design, ClickFunnels brings a wide range of pre-made templates and landing pages to the table. These are easy to customize using the platform’s drag-and-drop builder, which enables even users without technical experience to create professional-looking designs. The interface is highly intuitive, and the dashboard offers a clear overview of all the elements in play.

Kartra, on the other hand, boasts a more extensive library of templates and design options, catering to various business niches and needs. Its drag-and-drop editor is quite powerful, allowing for precise customization of individual elements, which isn’t limited to adjusting pre-built templates. However, this extensive customization can lead to a steeper learning curve for newcomers.

Concerning landing pages, both ClickFunnels and Kartra excel in providing high-converting designs. ClickFunnels makes it simple to create visually appealing landing pages, while Kartra focuses on incorporating advanced features that help in increasing conversions. In either case, the end result is a robust and effective landing page that can drive leads and sales for your business.

Finally, the core of both platforms – their page builders – require some comparison. ClickFunnels’ page builder offers an easy drag-and-drop system, making it hassle-free to design sales funnels. While Kartra’s page builder is more feature-rich, providing an all-in-one solution to various business needs, its complexity can be overwhelming for beginners.

In a nutshell, both ClickFunnels and Kartra offer unique user experiences, each with its own merits and challenges. The choice ultimately boils down to your specific business needs, design preferences, and familiarity with the software.

Round 2: Features Comparison

Round 2

When comparing ClickFunnels and Kartra, it is essential to examine their features. Both platforms are designed to help businesses and entrepreneurs streamline their online operations and improve their marketing efforts. Here, we will look at some of the core capabilities of each platform.

ClickFunnels focuses on building and managing sales funnels, which are essential for driving conversions and ensuring business growth. With its sales funnel builder, users can easily create customized funnel templates to guide potential customers through a series of web pages, strategically designed to maximize conversion rates. Additionally, ClickFunnels integrates with various software and tools, such as WordPress, CRM, and Mailchimp, providing seamless connectivity and improved productivity for its customers.

In the realm of email marketing, ClickFunnels offers email marketing automation and follow-up funnels to help its users reach out to their target audience effectively. It also provides A/B testing, allowing businesses to optimize their marketing efforts and better understand their customers’ preferences.

On the other hand, Kartra prides itself on being an all-in-one solution for online businesses. Like ClickFunnels, it also offers funnel building capabilities but extends its offerings with a range of other powerful features. For example, Kartra includes an email marketing component, along with lead scoring and segmentation capabilities to enhance the effectiveness of marketing campaigns.

One area where Kartra excels is in its membership site builder, which allows users to create and manage membership pages easily. This feature can be a significant advantage for businesses offering subscription-based services or managing online courses and other digital products. In addition, Kartra includes integrated video hosting and analytics functionalities for customers, providing valuable insights into user engagement and effectiveness.

Another notable feature of Kartra is its affiliate management capabilities, which enable businesses to set up and manage affiliate programs. This feature helps expand marketing reach and increases revenue opportunities. On the customer service side, Kartra provides helpdesks and live chat options to assist users in resolving any issues they might face effectively.

Both platforms boast robust integrations and API capabilities, allowing users to connect the tools they already use seamlessly. However, when comparing the overall scope of features, Kartra appears to offer a more comprehensive suite of tools for businesses.

To summarize, while ClickFunnels specializes in funnel building and offers valuable integrations, Kartra provides a more extensive feature set, including email marketing, analytics, membership site building, and more. Ultimately, the choice between the two platforms will depend on the specific needs and objectives of your business.

Round 3: Price

Round 3

When comparing ClickFunnels and Kartra, pricing is a crucial factor to consider. Both platforms offer a range of pricing plans designed to accommodate the needs of different users. Let’s dive into the details of each platform’s pricing structure to help you make an informed decision.

ClickFunnels Pricing

ClickFunnels offers two main pricing plans:

  1. Standard Plan ($97/month): This plan provides access to 20 funnels, 100 landing pages, 20,000 visitors per month, and unlimited leads. It also includes essential features such as A/B Testing and sales funnel templates.
  2. Platinum Plan ($297/month): The Platinum plan unlocks unlimited funnels, landing pages, and visitors. It also offers additional features like Follow-up Funnels, Backpack (affiliate management system), and priority support.

ClickFunnels also provides a 14-day free trial for users to explore its features before committing to a subscription.

Kartra Pricing

Kartra has four pricing plans to choose from:

  1. Starter Plan ($99/month): This plan supports up to 2,500 leads, 15,000 emails per month, 50 GB bandwidth, and 20 products. It also allows for one custom domain and two membership sites.
  2. Silver Plan ($199/month): With the Silver plan, users get support for 12,500 leads, unlimited emails, 125 GB bandwidth, and unlimited products. It allows for three custom domains, unlimited membership sites, and advanced features like affiliate management.
  3. Gold Plan ($299/month): This plan supports up to 25,000 leads, unlimited emails, 200 GB bandwidth, and unlimited domains. It includes all the features of the Silver plan plus additional scalability for larger businesses.
  4. Platinum Plan ($499/month): The top-tier Kartra plan supports up to 50,000 leads, unlimited emails, 500 GB bandwidth, and unlimited custom domains. It’s designed for businesses with significant growth potential.

Kartra also offers a 14-day free trial, which can be extended to 30 days for a $1 fee.


Both ClickFunnels and Kartra provide adequate customer support services. They offer resources like extensive knowledge bases, email support, and live chat options for subscribers. ClickFunnels Platinum plan users have priority support for faster response times. On the other hand, Kartra offers a dedicated helpdesk and ticketing system.

In conclusion, the pricing strategy of ClickFunnels and Kartra caters to different user needs. With multiple pricing plans, both platforms provide flexibility and scalability for businesses of all sizes. Ultimately, the choice between ClickFunnels and Kartra will depend on your specific requirements, budget, and feature preferences.

Battle Decision: Clickfunnels Winner

Battle Decision

When comparing ClickFunnels and Kartra for small business owners, there are several reasons why ClickFunnels comes out as the winner. One of the main advantages is the extensive free training program offered by ClickFunnels. It helps users understand the platform effectively and implement marketing strategies for their business.

Ease of use: ClickFunnels provides an intuitive interface which is perfect for entrepreneurs who are not tech-savvy. Users can quickly create a variety of pages, such as squeeze pages, video sales pages, and thank you pages. This ease of use saves time and effort when building marketing funnels.

Email automation and Actionetics: ClickFunnels comes with a powerful built-in email automation tool called Actionetics. This feature allows users to create targeted email campaigns, automate follow-up sequences, and track the performance of their marketing efforts with ease.

Lead generation and video marketing: ClickFunnels is known for its ability to help businesses generate more leads and convert them into paying customers. It offers a wide range of tools, including video marketing features that help create engaging content for the audience. These tools are essential for businesses aiming to capture leads and increase revenue.

Pros and cons: Considering the pros and cons of each platform, ClickFunnels offers better flexibility and more advanced features. While Kartra has its strengths, the versatility of ClickFunnels makes it a better option for businesses looking to scale their marketing efforts effectively.

Lead capture and down-sell: Another significant advantage of ClickFunnels is the ability to create effective lead capture forms and implement complex down-sell strategies within its platform. These features help businesses capture potential leads and maximize each marketing funnel’s performance, ensuring the best results for investment.

In summary, ClickFunnels is the champion in this battle due to its comprehensive training, advanced features, ease of use, and effectiveness in lead generation and automation. While Kartra has its merits, ClickFunnels outshines it in crucial areas for small businesses to achieve high-impact marketing.

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