Conversational vs. Traditional Forms

Conversational forms allow only ONE question per page while traditional forms you can choose how to group multiple questions per page. Qwary only supports conversational form since it's a tool designed exclusively for surveys. QuestionScout as a general purpose form builder supports both types. A good use-case for traditional forms would be signup, contact or order forms.

Calculations & Variables (Quizzes)

In QuestionScout you can create variables and then add, subtract, divide or multiply points based on answers given allowing you to calculate points. The obvious use-case are quizzes. Qwary doesn't support calculations since their use-case is surveys.

Field Types

Both tools have the basics covered:

• Text box
• Dropdown
• Ratings
• Multiple Choice
• Multiple Choice with Images
• File Uploads
• Etc.

Only in Qwary:

• Video recording
• Audio recording
• Take screenshot
• Embed booking calendar
• Different rating types (CSAT, CES, NPS, ...)

Note: you can achieve the same in QuestionScout using the file upload field. The benefit of Qwary is that users can record directly via browser without having to save files

Only in QuestionScout:

• Signatures
• Collect payments (via Stripe/Paypal/Square/Mollie)
• Hidden fields

Logic Rules

QuestionScout allows you to hide a specific field when a logical condition is fulfilled. Qwary does the same but has more actions. For example, to jump to another question, to redirect URL, to disqualify a user, etc. This does add some limitation to QuestionScout if you want to build complex logic.

User Tracking

User tracking is really where QuestionScout shines, compared to Qwary they don't have any support for user tracking.

Attributes Tracked:

• Country (auto-detected)
• IP address
• User Agent
• Referrer (Which source they came from)
• Completion time

I wish they had UTM parameters as well tracked by default. However, it's possible to collect UTMs with hidden fields and their feature to automatically pass URL parameters into fields (the magic combo!). If you are running ads you could pass tracking attributes (gclid, fbclid, etc.), especially if you want to implement Facebook Conversion API via Zapier/Pabbly.

Form Delivery

Qwary is very unique from other form builders (not just QuestionScout) in the amount of ways you can collect form submissions.

Qwary:

• Facebook Messenger (2-way messaging like chatbot)
• Amazon Alexa (the future is here!)
• Send link by SMS
• Send link by email
• Generate unique links in bulk & download CSV

Both Qwary and QuestionScout:

• Embed form
• Share link
• Generate QR code

White-labelling

Both tools have custom domains and allow to remove all branding from the forms.

QuestionScout goes a step further with custom SMTP so the emails can be sent from your email address.

Analytics & Sentiment Analysis

Qwary has several rating types:

• Customer Satisfaction (CSAT)
• Effort Score (CES)
• Net Promoter Score (NPS)

These metrics are individual field types, so Qwary will have analytics separately for each field type. These type of surveys are usually carried out by market research agencies for big brands (e.g. Nike). Since most of us are actually small business owners, we probably don't have or need the know-how to carry out this type of studies. In this regard, I actually prefer QuestionScout cause of the simplicity. After all, a general purpose form builder better fits my needs than a enterprise level survey tool.

Qwary also does sentiment analysis. They feed all the answers into the AI, which can then predict if the sentiment is negative, positive or neutral. So basically you can get a rating without asking the customer directly for a rating. The AI will figure it out based on the sentences and words they use.

QuestionScout currently doesn't have analytics or sentiment analysis. Although they are pretty close to launching it - they've been training their AI since 2020. However, no ETA has been declared.

Workspaces & User Permission

QuestionScout allows to create and manage multiple workspaces seamlessly. Just with a single click you can switch between workspaces - perfect for agencies. Even for brands, these workspaces can be used as folders to stay organized. Combined together with fine grain user permissions you can easily control who can access what.

Features Score

Where Qwary is better:

• Surveys
• Logic rules
• Collect videos
• More mediums to deliver forms
• Analytics
• Best suited for big brands

Where QuestionScout is better:

• Traditional & conversational forms
• More versatile (quizzes, surveys, lead generation, etc.)
• Collect payments
• White-labelling
• Workspaces
• Fine-grain user permissions
• User tracking
• Theme builder
• Best suited for agencies & small brands

Features score:

Qwary - 7/10

QuestionScout - 8/10 (Winner)