They are bio link page builders.
They exist cause:
Social media platforms allow only one profile link.
So the solution – Create one page with all your links.
They are often used for Instagram – The only social network without support for clickable links.
Difference between regular page builders:
LinkTree has 14 themes you can choose from.
However, they are not customizable.
To customize you must create your own theme from scratch (UX fail).
Also you cannot change the text color.
You must play with other colors to get the right contrast (2nd UX fail).
Despite the 2 UX fails,
LinkTree still has fancy UI options.
With a few clicks you can find something sexy (UX win)
Button & Background styles:
Hy.Page has 4 themes to choose from.
Not as many as LinkTree, but they are customizable.
Meaning you can choose a theme as a starting point.
Then make some changes on top.
Hy.Page doesn't have button & background styes like LinkTree.
You can add style in a different way though,
By setting a background color to each icon:
Hy.Page doesn't have fancy UI options.
But all the basics are there and the UX is very smooth.
LinkTree – 7/10
Hy.Page – 8/10 (Winner)
Nothing beats a side-by-side features comparison
(Check the table below…)
Social Media Links
Social Share Image
Add Terms & Conditions
Facebook Conversions API
Dynamic UTM Parameters
Anti-Racism Support Banner
The main purpose of these tools is to create links.
The links can be:
You can use the embed feature for images, videos or pretty much any widget (calendar, etc…).
If you know some basic HTML/CSS you can also add custom content – not links.
It's certainly a powerful feature – available only in Hy.Page
You can create physical or digital products – available only in Hy.Page
Create internal links to receive payments.
Collect optins directly in your bio link page through a single field form.
Note: Linktree creates 2 forms, one for phone numbers and one for emails. There is no way of having 1 form with both fields.
LinkTree is quite limited on setting your own branding.
The deal breaker is that there are no custom domains.
With Hy.Page you can fully brand your website:
This is a separate feature-rich module – available only in Hy.Page
It comes with it's own page designer (different than the bio link page designer).
Use built-in analytics to track:
In LinkTree only, these metrics can be segmented by:
Tracking pixel support:
LinkTree has a setting to automatically tag your links with UTM parameters.
For UTM source and medium you choose a pre-defined value.
The UTM campaign value is dynamic.
The most crucial feature – available in LinkTree only.
Activate an anti-racism support banner.
Have your visitors donate to 150 organisations you never heard of.
Cause you ain't a true influencer until you have one
Where Hy.Page is better:
Where LinkTree is better:
LinkTree – 5/10
Hy.Page – 9/10 (Winner)
LinkTree Pro plan costs only $6/month – for 1 project.
Hy.Page Enterprise costs $39/month – for 6 projects.
So the price per project is $6.5/month.
Depending on how many projects you need,
It could be almost the same.
Hy.Page is currently running a campaign on Appsumo.
For $79 you can get a lifetime account of Hy.Page for 10 projects.
LinkTree – 7/10
Hy.Page – 9/10 (Winner)
Hy.Page is a clear winner.
Despite that both tools fit the "link-in-bio" category – Hy.Page is so much more than that…
My personal use-case was to setup my "Coding Academy" offer for $99/month.
I spent just a few minutes to set it up.
No time investment, no learning curve.
I'll create members only pages:
LinkTree also allows to collect payments – but only through Square.
And there's no way to follow up,
Cause there's no integrations for purchase events.
It's really a waste of time to try to use it for anything other than links.
But hey at least you can activate the anti-racism support banner
It feels like LinkTree was built by Special Officer Doofy himself.