Written by Shikhar Singh
What is a social media management tool?
Social media management tools are software that marketers use to better monitor and manage social media channels.
What are the benefits of social media management tools?
These tools help you streamline your marketing strategies to make the most of them and grow your business.
What is a good social media management tool?
A social media management tool that allows you to create, post, schedule, analyze, and engage on social media is good.
What is Hootsuite and Ocoya?
Both are social media management platforms that allow users to manage their social media channels from a single dashboard.
For whom:
- Small businesses
- Content creators
- Agencies
- Social media marketers
- Freelancers
- Enterprises
- Startups
- Founders
They exist to:
- Manage multiple social media channels
- Schedule content in advance
- Save time and money
- Keep up with social engagement
Alternatives to:
- Buffer
- Sprout Social
- Sendible
- Later
- SocialPilot
- Agorapulse
Use Cases:
- Social monitoring
- Analyze social performance
- Manage ad campaigns
- Streamline team collaboration
01
Best Social Media Management Platform
About Hootsuite
- Hootsuite is a social media management platform that provides users with an integrated user interface to manage their social channels.
- It supports integration with social networks such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube.
- It was launched in 2008 by Ryan Holmes. He launched it through his digital services' agency, Invoke Media.
Hootsuite website 2021 | Comparison review
Hootsuite Quick Walkthrough Video
Check out Hootsuite's Screenshots
Main dashboard
Connect social account dashboard
Calendar view dashboard
Create new post dashboard
About Ocoya
- Ocoya is an all-in-one AI powered platform for content marketing, social media scheduling and analytics for advertisers, & agencies.
- It supports integration with social networks such as Facebook, Instagram, LinkedIn and Twitter.
- Ocoya was founded by Aivaras Tumas and Joe Sutcliffe in 2020.
Ocoya website 2021 | Comparison review
Ocoya Quick Walkthrough Video
Check out Ocoya's Screenshots
Main dashboard
Connect social account dashboard
Calendar view dashboard
Create new post dashboard
There is a very well-known saying, “If content is king, then conversation is queen.”
So, to manage both content and conversations, we need an effective all-in-one social media tool.
Let us see what a social media management tool actually is?
A social media management tool is more than just publishing and scheduling your content.
It needs to cover all aspects of social media:
- Creating content and copy for social media channels.
- Publishing and scheduling content on your social media channels.
- Analyzing and reporting on your social media efforts.
- Engagement. Ability to respond effectively to mentions, comments, and messages on your social media.
- Listening. So you can find people talking about your brand, your competitors, or keywords and engage with them.
Today, we will evaluate both tools based on their suitability for effectively managing your social media platforms with the above in mind.
Thoughts about Hootsuite for managing social media platforms:
- Hootsuite lets you choose images and GIFs from free stock libraries to create new posts. You can upload your own as well.
- It does not have a built-in AI copywriting tool. You can discover new content and publish it via UpContent.
- Hootsuite allows you to schedule unlimited posts in advance. It also allows for bulk scheduling.
- It provides advanced analytics and branded reports about your social media channels and team.
- So you can set performance benchmarks and monitor improvements over time.
- With the Streams and Social Inbox feature in Hootsuite, you can monitor and respond to your social media mentions, comments, and messages in a single view.
- You can filter out the requests that require action and dismiss the ones that do not, responding yourself or assigning the task to another team member.
Thoughts about Ocoya for managing social media platforms:
- Ocoya offers a built-in graphics editor for creating new posts with thousands of professional pre-made templates.
- TravisAI lets you create unlimited copy.
- Ocoya lets you generate captions and hashtags for social media.
- Dedicated marketing features for e-commerce eliminate the need to create social content. All you have to do is import your inventory, and can launch a campaign in minutes.
- Right now, it offers very basic analytics. Advanced analytics are in the roadmap.
- Ocoya has a very clean and intuitive user interface. The workflow is very simple.
Final thoughts
- Both tools let you manage your social media channels.
- Hootsuite has advantages over Ocoya in social monitoring, engagement and analytics.
- On the other hand, Ocoya's simple and modern user interface leaves Hootsuite's outdated UI far behind.
- Ocoya offers better features for creating content that you can publish and schedule on social media channels.
- We do not have a clear winner in this round.
- So it's a tie.
Final Rating:
Here are the ratings:
8/10 to Hootsuite
8/10 to Ocoya
Features
Nothing beats a side-by-side features comparison
(Check the table below...)
02
Hootsuite | Ocoya | |
|---|---|---|
Social accounts | 35 | 400 |
Social channels supported | Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube | Facebook, Instagram, Twitter, LinkedIn |
Scheduled posts | Unlimited | Unlimited |
Users | 5 | 80 |
Publishing calendar | ||
In-built graphic editor | ||
Content templates | 10,000+ | |
Background remover | ||
AI copywriting | ||
Copy translations | ||
Link shortener | Ow.ly | Jubb.ly |
Stock library | ||
Best time to publish | ||
Bulk scheduling | In roadmap | |
Custom branded URLs | ||
Post boosting | ||
Ad campaign management | In roadmap | |
Advanced analytics | In roadmap | |
Brand reports | In roadmap | |
Social monitoring | ||
Social inbox | ||
Integrations | ||
Knowledge base & documentation | ||
Training | ||
Live chat support | ||
Blog | ||
Mobile app | Android & iOS |
Conclusion Features
Hootsuite is a social media management platform that covers almost every aspect of a social media manager's role.
Ocoya, on the other hand, is a complete content marketing solution.
In this section, I'll briefly summarize the pros and cons of both tools.
Advantages of Ocoya features:
- Ocoya lets you generate captions and quotes for social media.
- It has a translation feature for texts that supports 26 languages.
- Holidays suggestion feature in the calendar view.
- It offers bulk link shortener and QR codes for links.
- Unlimited background removal for your images.
Disadvantages of Ocoya features:
- There is no social inbox feature.
- No reply to comments feature.
- It does not have any mobile app.
Advantages of Hootsuite features:
- Hootsuite lets you boost post and run ad campaigns.
- There is a drag and drop calendar feature which saves time.
- You can set your target audience while scheduling for Facebook pages.
- Hootsuite integrate with 150+ Apps.
- Custom URLs with your own brand.
- Additional features like Sparkcentral customer support & Hootsuite Amplify.
Disadvantages of Hootsuite features:
- Integration with Canva is a bit buggy.
- There is no built-in tool for generating captions and hashtags.
Final Score Features:
- In terms of features, Hootsuite is way ahead of Ocoya.
- It offers many features like unified social inbox, social stream, and advanced analytics which are not present in Ocoya.
- On the other hand, Ocoya is better than Hootsuite when it comes to content creation with its content-rich template library and AI copywriting.
- Hootsuite also integrates with more than 150 apps (free and paid) that offer different benefits.
- So Hootsuite is the clear winner in this round.
Here are the ratings:
9/10 to Hootsuite
8/10 to Ocoya
03
Pricing
Hootsuite Pricing Overview:
- Hootsuite offers three paid plans and custom pricing for enterprises.
- There is a free plan available, but with limited features. 2 social accounts | 5 scheduled messages | 1 user
- You can try the 'Professional' and 'Team' plans for free for 30 days.
Here are the plans:
- Professional : $19 per month, 1 user, 10 social accounts
- Team : $99 per month, 3 users, 20 social accounts
- Business : $599 per month, 5 users, 35 social accounts
Take a look at the pricing details of Hootsuite:
Ocoya Pricing Overview:
Currently, Ocoya offers two pricing plans. One is monthly pricing plan and the other one is lifetime deal plan.
Let us take a look at both of them:
Ocoya monthly prices:
- Ocoya offers four different pricing plans. Prices for plans range from $59 per month to $1099 per month.
- If you sign up for an annual subscription, you can save 20%.
- You can try all plans for free for 7 days.
Here are the plans:
- Silver: $59 per month, 4 users, 20 social profiles
- Gold: $149 per month, 12 users, 60 social profiles
- Diamond: $719 per month, 28 users, 140 social profiles
- Platinum: $1099 per month, 80 users, 400 social profiles
Take a look at the pricing details of Ocoya:
Ocoya lifetime deal prices:
Ocoya lifetime deal lets you stack maximum of 10 codes.
- Single Code: $59 one-time payment, 20 social profiles
- Double Code: $118 one-time payment, 40 social profiles
- Multiple (3) Code: $177 one-time payment, 60 social profiles
Take a look at the lifetime deal pricing details:
Pros and Cons of Hootsuite Pricing:
Pros:
- Unlimited scheduled posts
- Free trial available
- Free plan available
Cons:
- Content library and ad campaign management in higher plans only
- Less no of users as compared to Ocoya
- 24/7 priority support in top two plans only
Pros and Cons of Ocoya Pricing:
Pros:
- Tailored pricing plans
- Unlimited scheduled posts
- Unlimited Travis AI and storage
- Free trial available
- Lifetime deal available
Cons:
- No free plan available.
Concluding thoughts on Pricing:
- Let us compare the price plans according to your needs.
- So if you are a micro business owner or solopreneur who wants to manage social media channels on your own.
- Then the 'Professional $19 per month plan' from Hootsuite is the best choice for you. It includes 1 user and 10 social accounts.
- If you have a small team of people managing your social media channels.
- Let us say there are 3 members.
- In this case, you can opt for the 'Silver $59 per month plan' from Ocoya.
- If you have a larger company with a social media team or own an agency.
- Let us say you have more than 10 members.
- Even in this case, Ocoya is affordable compared to Hootsuite.
- We saw that Hootsuite's pricing is best for individuals, while Ocoya's pricing is best for small businesses, larger teams, and agencies.
- At the moment, Ocoya is also having a lifetime deal plan.
- So Ocoya is the clear winner in this round.
Here are the ratings:
8/10 to Hootsuite
9/10 to Ocoya
Battle Decision
TIE
The battle has come to its final decision, and this time it's a TIE.
Let us see why?
UI / UX:
- When it comes to UI / UX, Ocoya's modern and neat user interface seems very intuitive.
- Hootsuite on the other hand, have old-fashioned UI.
Features:
- Both the tools lets you schedule and publish content to your social media channels.
- But Hootsuite offers so many features which lets you manage your social media more effectively.
- So if we look at the features, Hootsuite is far ahead of Ocoya.
Pricing:
- Hootsuite's pricing is better for individuals and solopreneurs while Ocoya's pricing is better for small teams, large businesses and agencies.
Final Thoughts:
- There are many social media management tools out there.
- Some do a great job at posting and scheduling content and offer analytics, but that's it.
- Some are just listening and reporting tools.
- There is no such tool which is a complete and effective social media management tool.
- Hootsuite is good at scheduling, publishing, analytics, engagement and listening. But it lacks content creation features.
- Ocoya, on the other hand, is a new competitor in the market and has a strong position in content creation.
- It covers creating content and copy, scheduling and publishing and basic analytics aspects of social media.
- Ocoya is also having a promising roadmap, full of exciting features to cover other aspects.
- In simple words, Ocoya is a social media scheduling platform similar to Hootsuite's, and even it comes with a lot of AI content writing tools.
- Ocoya is on its way to becoming a good and affordable alternative to Hootsuite in the near future.
- So if you belong to the content marketing field, I recommend you keep an eye on Ocoya.
Now It’s time to MAKE YOUR CHOICE.