They are funnel engines for WordPress.
The job of a funnel engine:
CartFlows has a pretty clean UI/UX.
What I liked about it:
FunnelKit isn’t far off.
For most part the UI/UX is practically the same.
I guess cause they are both built on top of WordPress.
Only the experiments are different.
With FunnelKit they are managed on a separate dashboard.
It’s a bit confusing.
Hard to find which experiment belong to which funnel
Also the upsell redirects are a bit harder to understand,
Cause they use a powerful rules engine. (This is actually a big plus).
So there is no way of visually showing it like with CartFlows.
I do think CartFlows has a sexier dashboard.
The information is more conveniently presented.
FunnelKit – 7/10
CartFlows – 8/10 (Winner)
Nothing beats a side-by-side features comparison
(Check the table below…)
MUST CREATE PRODUCT
Optin Popup Widget
Optin Form HTML integrations
MAX TWO STEPS
Form Field Groups
Global Checkout Page
One Click Upsells
Tracking Code on Buy Upsell
Skip Purchased Upsells
Upsell Dynamic Shipping Cost
Upsell Double Confirmation
Order Confirmations Rules
Bump Order Split Testing
Facebook Conversions API
Checkout Address Autocomplete
Both tools allow you to build funnel flows
By adding different funnel steps:
The same funnel steps can be added with both tools.
The main difference between is the funnel engine:
CartFlows uses conditional redirects.
A visitor can either accept or refuse the offer
Depending on the condition (YES/NO).
They will go to another upsell, downsell or thank you page.
This is the same basic mechanism that most funnel builder use (Clickfunnels, Thrivecart, etc.)
The main benefit is that it’s easy to understand and use.
A typical use-case would be infoproducts or e-commerce with only a few products.
FunnelKit uses rules.
Your checkout, upsell and downsell pages can have multiple products attached.
Then you create a rule that will decide which product is shown.
Rules can display products based-on:
This takes more time to learn at first.
But you will also save time.
Imagine an e-commerce store with 200 products.
You’ll need 200 funnels in CartFlows and 1 funnel in WooFunnels.
Even if starting with just a few products
On the long run it’s worth it
Cause you’ll be always adding and testing more offers.
The Flinstons also don’t complain that their car is missing an engine.
They just Yaba-daba-doo their pre-historic foot callus on the highway.
And it works…
The choice is yours either use RULES or you DUPLICATE funnels.
To use optins in CartFlows you must first create a product in WooCommerce
Then set it to virtual and zero cost.
So expect more work setting up “products”.
WooFunnels doesn’t create any redundant work.
Both tools allow you to customize your optin form:
Some unique features to FunnelKit:
These are just some “basic” features from FunnelKit,
Without even touching their automation platform Autonami.
Both tools have customizable checkout forms,
Allowing you to:
However, once your checkout form is live
You’ll want to optimize it.
The main ways to do it:
Both tools allow to split test different layouts.
You’ll have more flexibility with WooFunnels
Cause you’ll be able to build more variations
They allow you to:
The is the effort the brain must make to go through the checkout process.
Ways to reduce cognitive load:
How you can do it with FunnelKit:
FunnelKit allows you to add a timer to create scarcity.
FunnelKit also has global checkout forms.
Which is super useful if you have tons of funnels
So when you optimize the checkout form
You’ll optimize all the funnels at the same time
And when you split test
You’ll have much more traffic to split test with.
You can increase average customer value (ACV) by adding more offers:
You can add multiple bump offers and split test them to see which one works best.
This is a pretty unique feature.
You can’t do this with Thrivecart, nor Clickfunnels.
Upsells / Downsells
You can create one-click upsells and downsells with both tools.
Which could lead to some trouble for EU clients
Since regulation is more strict.
FunnelKit has the option to enable double confirmation.
Tracking code on accept upsell:
This is available in WooFunnels only.
Without it you can’t optimize your funnel
Cause you’ll only know how many saw the upsell page.
Both tools show funnel performance on each funnel step.
The main difference is FunnelKit has an overview page
Where you can see top performing:
And latest activity stream from all funnels.
(Perfect for testing)
This is like a mini-CRM
You can see the name and email of people who entered your funnel.
You can see how far each person went down the funnel.
If they took the upsell or not, etc.
Both FunnelKit and CartFlows allow you to build funnel flows.
The same funnel steps exist in both platforms.
What makes FunnelKit special is their rule-based funnel engine.
On top on that the depth in which each funnel step is implemented.
FunnelKit – 10/10 (Winner)
CartFlows – 6/10
FunnelKit is $254/year for 25 websites.
CartFlows is $239/year for 30 websites.
WooFunnels + Autonami is $399/year for 25 websites.
You’ll get the best value with Autonami.
(It’s a marketing automation powerhouse).
CartFlows does seem cheaper with more websites.
But you’ll still have to pay for something extra on top
Like FluentCRM, ActiveCampaign, etc.
Same if you get FunnelKit without Autonami.
CartFlows also has a lifetime deal $999 for 30 websites.
Equivalent to pre-paying for 4 years.
But on the long run it’s the most cost effective solution.
That’s why this round goes to CartFlows.
FunnelKit – 7/10 (Winner)
CartFlows – 8/10 (Winner)
FunnelKit is the winner without a shadow of doubt.
The difference in UI/UX is minimal. (Something I can live with).
The features in FunnelKit are better than any funnel builder I have ever seen.
(Better than Clickfunnels, Thrivecart, Kajabi, Convertri, etc.)
I get a better funnel engine and Autonami.
Seems like this deal is a no-brainer.