When choosing an email marketing solution your main criteria should be email deliverability.
Imagine having all the features, but then your emails land in spam?
How much money would you lose if potential clients didn’t receive your emails?
Here’s how it works:
Servers are shared by all users, depending on the usage (cold emails, bought lists, highly promotional content, etc.) the usage of one users affects the entire system.
That’s why many email providers will shut you down if you perform under a certain threshold – Low deliverability affects everyone.
Many community members complained about Encharge shutting down accounts.
Actually it shows Encharge understands that email deliverability will make or break their business – that’s where they distinguish from other LTD tools.
If you take the time to learn email deliverability, not only will you succeed in email marketing, but also you’ll give Encharge a fighting chance against market leaders like ActiveCampaign and Mailchimp.
Some businesses can make 3000USD from a single email (I worked for one of those).
These guys know that a single email in spam can cost them that much. That’s why they prioritize deliverability.
It is also why community members choose to use non-LTD alternatives or self- hosted solutions despite extra costs.
Of course email provider can choose to give custom SMTP or AWS SES integration – This is where MuxEmail caught my attention.
So many email marketing tools have been recently released but none with support for SES.
SES integration decreases costs for the business – making it a great option for LTD users (to be more sustainable on the long run).
And also why typically these tools cost less (or offer higher limits – unlimited subscribers).
This removes the risk of my account getting shutdown or worse my emails landing in spam.
To get an Amazon SES account however you need to create a support ticket in AWS and get approval to use it for production.
SES is a developer tool, kind of like Stripe equivalent in the email marketing world.You would rarely use it without combining another tool. (in the Stripe example, a shopping cart).
Also the pricing is extremely affordable, $0.10 for 1000 emails.
To send out 100k emails you would pay $10.
If the emails are being sent out from an EC2 container (No need for the tech explanation, just that MuxEmail uses EC2) you get 62k free emails / month.
Also if you are a startup company you can apply for the AWS Activate program and you can get up to $120,000 AWS credits for free.
Regardless, it’ll cost less than ActiveCampaign or Mailchimp, and your email will get through even better. (I’ve had 0% deliverability when sending to Yahoo via ActiveCampaign – even the big guys struggle with this).
While I do like Encharge’s policy of restricting low deliverability accounts I would prefer if they would allow to connect SES (or custom SMTP).
Email deliverability score:
Encharge – 7/10
MuxEmail – 10/10 (winner)
Now let’s get to the fun part.
(Check the table below for a features comparison)
Visual Email Builder
Free Email Validation
Form & Site Tracking
API / Webhooks
Workspaces / Users
MuxEmail only supports basic fields like first name, last name, email, phone, address, etc. and has no support for custom fields.
Encharge on the other hand has a whooping 52 contact fields.
I was surprise to see native support for fields like “first UTM” and “UTM”. (Even in ActiveCampaign it’s only available through custom fields)
Then there are other fields like “Lead Score” and “MRR” and of course if that’s not enough you always have the ability to create custom fields.
These fields are important for capturing the entire customer journey, for granular segmentation and for automations to use as triggers.
Theoretically you can overcome this in MuxEmail using tags, but be prepared for things to get messy.
Your ability to segment depends largely on amount of data available.
Encharge seems to have the best support for segmentation given the amount of fields, site & form tracking and integrations.
A few examples:
• Leads who visited the checkout page, but did not buy
• Customers who spent over $500
Theoretically, MuxEmail can do similar segmentation using tags but it’s gonna be like walking over legos barefoot… every step is going to hurt.
MuxEmail supports sequences – we can call them basic automations. (however the feature is still in beta and bugs can be expected).
Currently you can create a sequence of emails and in between each email add a time delay and add/remove tags.
They do have in their roadmap a visual automation builder like Encharge but there is no release date yet.
Automations in Encharge are much more powerful not only because of the visual builder, but also because of the amount of fields available, site/form tracking and integrations, which give you many, many more trigger and actions.
Again, combine MuxEmail with an external automation tool like Pabbly or Zapier and you can achieve similar results (just don’t forget about the lego field).
Encharge – 10/10 (Winner)
MuxEmail – 3/10
I’m only to going cover the top tiers for Encharge and MuxEmail cause that’s where you get best value.
(Top tier gives you unlimited subscribers for MuxEmail and event-based segmentation for Encharge)
• 25,000 subscribers
• 12 sub-accounts
• 500,000 site tracking events per month
• Unlimited events
• Event-based segmentation
• Lifetime updates for “Growth Plan”
• No branding
• Price $295
Note: final price will be around $220 if you create use briefcase and ask Appsumo support to convert chips to credits. (Send me a message and I can help you with this)
• Unlimited subscribers
• 20 sub-accounts
• Lifetime updates for “Freedom Plan”
• No branding
• Price $269
Note: final price will be $242 if you create an account at digitalthink
Encharge gives 12 sub-accounts but they are shared between workspaces.
So if you divide the 25,000 subscribers on all the sub-accounts that’s roughly 2000 subscribers per sub-account – nothing fancy.
MuxEmail offers unlimited subscribers so all 20 sub-accounts are unlimited as well (perfect for agencies)
Even on lower tiers the subscriber limit is PER workspace, not total.
Another aspect to consider are the plans.
MuxEmail gives you access to their highest plan, which means in the future you will get ALL updates.
Encharge gives access to the growth plan (not premium plan), it doesn’t include:
• API triggered transactional emails
• Salesforce integration
• Segment integration
Most people won’t need those.
I’m also concerned that future updates may just go to their Premium plan leaving LTD holders out of the party.
However with all the features given in the Growth plan it’s a great deal non the less.
Encharge – 6/10
MuxEmail – 10/10 (Winner)
Which one should I buy?
Depends on your use-case.
So I’ve personally decided for Encharge.
It fits best my use-case:
If the use-case would be an agency OR I just needed newsletter and transactional emails then I would rather choose MuxEmail.
The UI/UX is much better in Encharge.
They have folders for organizing emails.
Graph reports with PDF export.
And something like 30-40 integrations?
I don’t think that MuxEmail is that great at the moment, but like my grand, grand, grand-father once said:
“A good LTD is like a good wine, it should age first”
I do see potential in MuxEmail, but at the same time I’m concerned with their roadmap – their priorities seem to be to build cool stuff vs. fulfilling actual needs.
For example, AMP emails seem to be a priority or a visual automation builder.
My personal opinion is that they should improve core features before adding new ones.
Like revamping the UI/UX from scratch.
Adding more triggers and actions into email sequences. (Without even adding a visual builder – but you can’t be cool without a visual builder, right?)
That is my only concern about investing in MuxEmail.
I’m fully sold on Encharge and still on the fence with MuxEmail.
Hope this review will help y’all make a decision.
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